THE TEAM (formerly Wasserman) x Gatorade

I write the social copy behind one of sports' most iconic brands.

Working on the Gatorade account, I draft the words that live on their Instagram and TikTok. From national award announcements to limited-edition flavor drops.

My Roles

Draft copy for 5–10 posts daily across TikTok & Instagram

Ideate and Edit original content for Gatorade social accounts

Support major campaigns: Super Bowl, National Player of the Year, ESPYs, WNBA, NBA, etc

Create a WNBA Reactive tracker to follow Gatorade’s WNBA athletes' career milestones

Highlights

500,000+ likes across comments I wrote for Gatorade TikTok

11.5M+ views across content created/ideated for Gatorade socials

Led weekly WNBA meeting as an Intern

2nd highest-liked comment in Gatorade history (125.7K likes)

Top performing videos

Super Bowl Campaign

5.3M views on TikTok

National Player of the Year

234.7K views & 27.7K likes

ESPYs

11.5M views on TikTok

National Player of the Year

30K views on TikTok

11.5M+

Views across socials

500K+

Likes

2/5

Of the most-liked comments in Gatorade history